Three high-level keys to affiliate marketing success
By Ola Edvardsson
The $60,000 question: What makes some affiliates earn thousands when other people struggle to earn hundreds?
There is absolutely nothing wrong with making $100 to $300 a month extra on the side. But wouldn't it be better to make 10 to 20 times that amount?
Before we start, let me tell you the way it is:
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Everybody can't make $5,000 to $10,000 a month doing affiliate marketing. There is too much competition.
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There is no easy money that will fall into your lap without you doing anything. (And in case there was any easy money I would keep that
information to myself and not write it in an article read by thousands of people.)
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You will find the best working affiliate opportunities only by finding them yourself, either through testing and research or networking and business development.
With all this said, let me give you the three high-level keys to making money with affiliate programs on the Internet.
1. Google and Overture rock!
The days of free traffic are not completely over, but certainly fading away at a rapid pace.
Sure, you can work hard to create pages that score high in the search engines and build sweat equity into a site.
But by paying for clicks and focusing on Google and Overture you will have the top three positions on all search engines that really count on the
Internet.
If you want to generate traffic from Yahoo, you need to be on top of Google, it's as simple as that.
Overture and especially Google are the best key drivers of qualified traffic on the Internet.
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Pay-per-click search engines let you quickly test different affiliate offers and new landing pages on your site.
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When it works, you can scale
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Stay away from top competitive keywords for $1 to $2 per click. Niche marketing on Overture and Google works.
2. Do you have your own email list yet?
Sending offers to your own email list is the true way to build freedom and residual income.
Instead of just sending traffic away and hoping for the best, you should have your own email list to which you can send multiple offers.
3. Consider starting your own affiliate program and/or your own unique offer.
If you know that each filled out form on your web site generates $0.50 in revenue, would you be willing to pay someone else $0.25 to generate that
lead?
Probably the most overlooked way of generating traffic is to have other people generate it for you.
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The only thing you need is a destination site that is profitable. It can even be with other affiliate programs as the back-end.
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Identify companies that pay well for co-registration leads and bundle 3-4 offers together with your own subscription form (for your own email list, remember?).
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Find a successful company and recruit new affiliates for them and make a commission on their sales. Brokering deals (unique deals) can make you quite an income.
The bottom line:
What do all these three techniques have in common?
It involves paying for traffic in one shape or another. To accelerate your income, you need to invest smartly in advertising.
Spend limited amounts of money to test offers.
When you find something that works - scale it. And repeat.
To your success!
Ola Edvardsson
olae (at) affiliatetips.com
About Ola
Ola Edvardsson is one of the world's top experts on affiliate marketing.
Clients ranging from small Internet start-ups that survived "the dot-com era" to Fortune 100 corporations turn to Ola for successful strategies and hands-on advice and coaching.
He has trained hundreds of corporations and thousands of webmasters since 1999 on affiliate programs and performance-based marketing through his educational publications.
An internationally sought after speaker, he has addressed audiences in the United States, Europe and Asia. Ola's appearances range from large Internet marketing conferences such as Internet World to private exclusive seminars.
He is the CEO of Performancy, a Michigan-based Internet marketing agency focused on b2b and financial services.
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